Overview
Lovable is an AI platform that turns ideas into real apps—instantly. They needed a brand that felt as alive as the platform itself. We built a kinetic identity centered on a living heartbeat, with color, motion, and a symbol designed to pulse with creative energy.
"Primary created an identity for Lovable that felt iconic from the moment it launched. It was instantly recognizable, deeply ownable, and gave us a visual presence few companies ever achieve."
Nad Chistie
Head of Design, Lovable
