Lovable wordmark and heart symbol on a blue, pink and orange gradient

Incentiv

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Making executive compensation simple

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Overview

Incentiv helps private equity firms manage talent across their global portfolios. We were hired by Incentiv to design a buttoned-up brand that showcased how easy their product makes it to gauge executive compensation across industries.

Lovable homepage with the headline "Idea to app in seconds." and a prompt box
Hand holding a phone showing the Lovable app on the heart gradient

"From the get-go, Primary worked quickly and were highly attentive to our feedback, ensuring that every aspect of our vision was not just heard but thoughtfully included. They struck the perfect balance between speed and quality, delivering results that exceeded our expectations."

Matt Fanelli

CEO

Lovable poster reading "Your superhuman full stack engineer."
Lovable flower-shaped symbol with a gradient glow on cream
White socks with Lovable heart logos and lettering
Lovable billboard in a subway station: "Create anything your heart desires"
Lovable gradient with the line "Idea to app in seconds."

Sprint past the competition

Zero to full brand in two weeks. Letโ€™s get to work.

Sprint past
the competition

Zero to full brand in two weeks. Letโ€™s get to work.

Sprint past the
competition

Zero to full brand in two weeks.
Letโ€™s get to work.