Overview
Owner is a platform that helps independent restaurants grow their business online, bringing everything from websites and ordering to marketing and loyalty into one place. We built the identity around a pin-shaped mark with a star at its center. The star became a recurring brand motif, bringing the idea of helping owners and their businesses shine across the entire visual system.
"Working with Primary was unlike any other branding engagement I’ve been a part of. I could not believe how quickly they turned around work, and how thoughtful and thorough every round was. In the past I’d wait a week or two for a big-agency round and often was both underwhelmed and wishing I could have helped shape the work earlier. The team was also so patient with both our vague, hand-wavy reactions as well as my surgical requests for changes. I can’t imagine not working with them on anything brand-focused in the future."
Darrin Henein
Chief Design Officer at Owner
