Overview
Paper is an infinite canvas design tool built for product designers. They came to us for a brand that felt timeless, approachable, and rooted in collaboration. We designed a logo that merges two sheets of paper into a subtle “P,” then filled it with a range of artistic collages, each one celebrating the creativity of its users. The identity leans into the paper metaphor throughout, blending the tactile feel of craft with the clarity of modern tech.
"Primary shaped the Paper brand into something that instantly lifted us off the ground. People immediately always recognize it on their app docks, in our marketing, and around the web, as distinctively Paper. I’d recommend Primary to every single company that wants to kick start their brand. Somehow they are both insanely fast and high-quality, and their work will take you from pre-seed all the way through massive scale."
Stephen Haney
CEO at Paper
